Alright, let me tell you how I stumbled into this whole Jisoo and Self-Portrait thing this morning. Happened totally by accident, really.
Started like any other day, grabbing my coffee, plopping down at my desk just scrolling through my usual feeds. You know the drill – Twitter first, then maybe peek at some Korean pop news sites. Saw that name “Jisoo” popping up everywhere. Like, a ton. Way more than usual chatter. Fan accounts were going bonkers. Clickbait headlines screaming about some big announcement.
My brain kinda went “Huh?”. “Self-Portrait”? That UK brand? Pretty big deal for sure, but Jisoo? Felt… new. Needed to figure this out. My usual go-to gossip rags? Zilch. Zip. Nada. Not a peep from the so-called “reputable sources” I usually trust first thing.
Got stubborn. Hit refresh. Like, constantly. Kept digging deeper. Jumped straight to Self-Portrait’s official Twitter. Scrolled hard, fingers getting tired. Nothing. Instagram? Quiet. Their fancy official website? Still showing last season’s boring campaign. Seriously frustrating. Started doubting the whole thing was just a massive rumor mill.
Felt stuck. Decided to broaden the net. Went back to Twitter, hunting for clues. Searched for “Jisoo ambassador”, “Self-Portrait new face”. Found these screengrabs people were sharing. Looked legit? Like snippets from press releases or articles I just couldn’t find the original source for. Blurry pics of Jisoo looking stunning, obviously wearing Self-Portrait pieces. Details started trickling in from these random fan accounts and small bloggers who claimed they got early access.
Finally, after way too much clicking and refreshing, bam! Bigger fashion news sites started lighting up. Saw headlines confirming it. No official Self-Portrait post yet, but these sites don’t usually run stuff without some basis. Felt real then.
Went back to Self-Portrait’s accounts again. Refreshed their Instagram page like a maniac. And then… finally! There it was. Glorious. Pinned at the top. Clean shots of Jisoo absolutely rocking that Self-Portrait vibe. Caption confirming everything. Just… perfect. It was real.
Tried clicking through to their website next. Wanted to see if the campaign was live there yet. Bad move. Site just… died. Poof. Probably slammed by everyone and their mother doing the exact same thing as me. Had to laugh. Waited a while, gave up for the moment.
Spent the next bit deep-diving into what this actually means. Compared her look to previous Self-Portrait girls. Thought about her massive influence, especially in Asia. Brainstormed how big a splash this is gonna make. This is serious high-fashion territory. Solidified in my head just how huge this news is for both sides.
So yeah, that’s how my morning went. From “Huh?” to seeing the website crash under the weight of it all. Wild ride.
